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G4 AND YOUTUBE COMEDY BRAND SMOSH ANNOUNCE NEW PARTNERSHIP

New brand alliance includes talent collaboration, content development, library IP distribution, and more

G4

5.4.2022

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G4 AND YOUTUBE COMEDY BRAND SMOSH ANNOUNCE NEW PARTNERSHIP

New brand alliance includes talent collaboration, content development, library IP distribution, and more

LOS ANGELES, May 4, 2022 – Today at G4’s Cynopsis Esports & Gaming Marketing Showcase presentation, G4 announced an industry leading commercial partnership with Smosh, one of the most storied and popular comedy brands on the internet, best known for its hilarious sketch and unscripted videos across multiple digital platforms. The deal unites the content and fandoms of two preeminent Millennial and Gen-Z focused entertainment brands, pairing G4’s enormous reach and brand power on screens with Smosh’s unrivaled scale on Creator Economy platforms like YouTube and TikTok.      

This new partnership combines G4 and Smosh’s distribution reach, complementary content, and amazing talent to delight both brands’ partners and fans. The talent collaboration element of the deal  will unite G4 talent with Smosh stars including Ian Hecox, Shayne Topp, Courtney Miller, Damien Haas, and other familiar faces from the Smosh Cast. The brands will also develop new show formats for both digital and cable platforms, and in the immediate future, G4 will distribute some of Smosh’s greatest-hit episodes of popular shows on the G4 network. 

“G4’s mission is to build bridges across creators, fandoms and diverse communities through laughter, entertainment, and culturally relevant content,” said  G4 President Russell Arons. “By partnering with Smosh, we’re able to create even more entertainment, in more places, to serve our loyal fans.”

Smosh CEO Daniel Tibbets added, “This brand alliance is an ideal match and continues to bolster Smosh’s reach to new audiences while sustaining our incredible current fanbase. This relationship will allow us to continue optimizing our current IP while creating new fresh content, making this a perfect mix and G4 the perfect partner.”

G4 is available in 150 million households across linear and digital channels and will be available in 200 million homes in the coming months. Legacy shows like “Attack of the Show!” and “XPlay” have millions of monthly cross-platform views and “Name Your Price” has become the #1 new weekly show on Twitch’s “Just Chatting” category. Partnering with Smosh enables both brands to reach more of their fans wherever they’re watching. 

With a vast network of YouTube channels, including Smosh, Smosh Pit, Smosh Games and El Smosh, boasting over 46 million subscribers and social channels with more than 30 million followers, Smosh has evolved into one of the largest Creator-owned and Creator-led studios. 

For more information on Smosh, please visit www.youtube.com/smosh. 

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G4 PR Contacts:
Ketchum, Inc. 
G4TV@ketchum.com 

Smosh PR Contacts: 
BECK Media & Marketing
smosh@beckmedia.com 

About G4
G4 is the content studio and network that unites creators and fandoms to celebrate comedy, gaming and popular culture. Authentic to its legendary roots, G4 returned with classic shows and brand-new original content driven by a passion to entertain, unite and inspire gaming’s enthusiastic and diverse communities. Based in Los Angeles and available everywhere gamers congregate, G4 is committed to bringing the industry together through content, commerce, and experiences that set a new standard for gaming innovation, inclusion, and accessibility. Reinvented by Comcast Spectacor’s Gaming division, owner and operator of a growing portfolio of gaming and esports assets including Overwatch League’s Philadelphia Fusion and T1 Entertainment & Sports, G4 is also connected to and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at http://www.g4tv.com and find us on Twitter, TikTok,  YouTube, Reddit, Twitch, Discord, and Instagram.

About Smosh
Smosh is one of the most storied and leading comedy brands on the internet that produces hilarious sketch and unscripted videos across multiple platforms. With a network of YouTube channels, including Smosh, Smosh Pit, Smosh Games and El Smosh, boasting over 46 million subscribers and social channels with more than 30 million followers, Smosh has evolved into one of the largest creator-owned and creator-led studios. At its core, Smosh is a group of tight-knit comedians from all walks of life and comedic backgrounds who love to make each other - and their incredible fanbase - laugh every single day. Since 2019, Smosh has been a subsidiary of Rhett & Link’s Mythical Entertainment, an Internet-first content studio best known for its flagship YouTube talk/variety show Good Mythical Morning. Check out Smosh’s YouTube page here: www.youtube.com/SMOSH.