G4TV

While Microsoft and Yahoo wait to get the OK on their Internet search deal, Yahoo it seems can get back to trying to find a buyer for its Yahoo Games division. As PaidContent reports, Yahoo is currently accepting offers (and has even received two offers so far) for the site, which has held the top spot among gaming sites for the past five years. Don’t misunderstand, however. Yahoo doesn’t “want” to sell; it’s simply "open to the idea of selling" (i.e. money talks).

Perhaps the most tempting aspect for prospective buyers is the fact that Yahoo Games sees about 19.2 million unique visitors per month (second only to Electronic Arts strangely enough). That’s a whole lot of eyes just waiting to look at ads, and that means a whole lot of money just waiting to be snatched up.

As for who some of the likely buyers could be, it’s mostly speculative at this point. News Corp, which owns gaming site IGN, and could seek to fold that site into Yahoo Games and MySpace, is one possibility. Best Buy, GameStop and AOL have also been mentioned. Even Microsoft could be tempted to make its intentions known, given that such a move would certainly boost the reach of its own MSN Games.

It’s obviously too early to tell what will come of this whole courting process, but it’s definitely something worth keeping an eye on.

Source