G4TV

Sony Focusing on PS3 Profits and Not Market ShareUndoubtedly, there are quite a few gamers out there who would love to see Sony drop the price of the PlayStation 3, if only to prove that analysts can still make solid predictions every now and then. Well, it seems gamers aren't the only ones hoping Sony's heart (as well as its install base) grows three sizes sometime soon.

In a recent interview with CVG, publisher Tecmo Koei's CEO Kenji Matsubara reveals that he's been consistently pressing Sony for a "welcomed" PS3 price drop for some time now.

However, Matsubara explains that while a price cut would obviously expand the PS3 market, "It's Sony's strategy, and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."

Matsubara's is an unsurprising position, but it's also one that reflects the feelings of most gamers who have yet to make the PS3 plunge strictly because of its price point. A price drop is coming sooner rather than later, so now it's really just a waiting game to see when exactly Sony wants its hardware sales to skyrocket.

Source
 

Comments

Oldest First
  • mornelithe

    Ahh leave it to G4 to add their 'educated' spin on everything. Tecmo didn't implore anything. They simply stated, when they speak with Sony, they indicate that they'd like to see a price cut. However, the further go on to elaborate and say, the have absolutely no idea what Sony's pricing or marketing situation is. Therefore, no demands, or flamboyant threats. They simply stated, it'd be nice.

    Don't add words to their statements, just makes you folks look more stupid than usual.

    Morne

    Posted: July 6, 2009 9:32 AM | Reply | Report
    mornelithe
  • RRODisBack

    How does "a price cut would be welcomed" get turned into being "implored"?

    Posted: July 6, 2009 9:43 AM | Reply | Report
    RRODisBack
  • blasphemous

    yeah, what those two guys ahead of me said!!

    Posted: July 6, 2009 9:46 AM | Reply | Report
    blasphemous
  • Tmidiman

    Even if the PS3 sells fewer systems every month, what they do sell is quite a lot of systems for how much it costs. That's money they would lose if they lowered the system cost. They are losing so much already for each system they sell. I just don't see them leaving that cash on the table.

    Posted: July 6, 2009 9:51 AM | Reply | Report
    Tmidiman
  • moose_

    There isn't a week that goes by without some fairy tale about a PS3 price cut.

    Posted: July 6, 2009 10:02 AM | Reply | Report
    moose_
  • Wozman23

    He is right and managed to state it in a rational manner, unlike that baby from Activision.

    Posted: July 6, 2009 10:04 AM | Reply | Report
    Wozman23
  • makaveli29

    G4 is one of the most bias video game website ever. There is nothing wrong with people who prefer xbox360 over the ps3 but the problem lies when the purpose of the feed is provide us with news not opinions. Everyday, wanna be journalist on G4 take unnecessary shots at ps3. I don't understand it and I will probably never will. All this negativity towards ps3 is unjust and bias. I bet every single of there writers had a ps1 and ps2 and turn their back on them. As a consumer, my loyalty is with Sony and their products. As journalist, maybe g4 staff can try to be professional for once and keep their opinions to themselves.

    Posted: July 6, 2009 10:08 AM | Reply | Report
    makaveli29
  • RiceBunny15

    Sony and PS3 just fails. Why do companies still support it? It sucks in every way. They have nearly non-existent sales, Sony lost billions of dollars, PSN sucks, no good games, PSP go sucks, overprice piece of crap for $250. rofl. sony u the worst hardware maker ever.

    Posted: July 6, 2009 10:12 AM | Reply | Report
    RiceBunny15
  • makaveli29

    g4 is the Microsoft love machine using propaganda tactics. Is Bill Gates signing your paychecks? PS3 and 360 are great systems. Please stop this nonsense.

    Posted: July 6, 2009 10:17 AM | Reply | Report
    makaveli29
  • jackfrost118

    why all the hostility? this isn't a "smear" PS3 article. I would actually support a price cut in BOTH systems. I own a 360 (love it) but would like to buy a PS3 too, if they dropped the price some.

    Posted: July 6, 2009 10:30 AM | Reply | Report
    jackfrost118
  • ac13bx

    RiceBunny= FAIL

    Posted: July 6, 2009 10:37 AM | Reply | Report
    ac13bx
  • down311

    Somebody needs to call the Waaaaaaambulance here ! Seriously ! So a few of us have a PS3, woo hoo, in reality they still need to sell alot more. Ifsoftware sales is where the money is made then they need to move more units. I'm not sure how waiting for the hardware costs to level is helping them at all. They need to move units and sell alot of games.

    Posted: July 6, 2009 10:41 AM | Reply | Report
    down311
  • SlickyFats

    @RiceBunny15

    Companies HAVE to support the PS3 for the most part since no one know how long their 360 will be functional or out for repairs. There I just wanted to be as childish as you. Have you ever played a PS3? By saying No good games I would bet you haven't. No matter what your preference each console has always had some good games and this go around all are laden with a plethora of great games. Also EVERYONE is losing money right now that is why it is called a recession.

    Posted: July 6, 2009 10:45 AM | Reply | Report
    SlickyFats
  • Bostonian

    I have both PS3 and the 360. What I do not understand is that everyone says that the PS3 cost alot. Well after buying wireless, extra controller, 2 play and charge batteries, and also a $50 gold member for the 360. I would have to say even when I did buy an extra conller for my PS3 it was less then the 360. So, in the long run the PS3 cost less then the 360.

    Posted: July 6, 2009 10:55 AM | Reply | Report
    Bostonian
  • blasphemous

    not to mention, that bestbuy has an awesome PS3 bundle starting Sunday.

    Posted: July 6, 2009 11:02 AM | Reply | Report
    blasphemous
  • EdFry

    There is not a single person that every wants something for the good of a company. The only people who want price cuts are the bastards who want to see Sony go under, which is probably what would happen if Sony made a price cut. But I don't think that is what Techmo Koei wants, just the Feed trolls. As for SOME people who think that Sony&PS3 suck name ONE thing that Sony's console couldn't do if they wanted to. As silence fills the room and life goes on there isn't a DAMN thing Microsoft could do that Sony couldn't manage not a single game or feature. Why hasn't Sony copied MS at every turn? Probably because they have credibility, a little something MS can't buy with the largest piles of cash.

    Posted: July 6, 2009 11:04 AM | Reply | Report
    EdFry
  • Yamato101

    @ Ricebunny

    People like you are the reason I still like this website!!

    Posted: July 6, 2009 11:23 AM | Reply | Report
    Yamato101
  • Tmidiman

    Why are people acting like sony has only sold 100 systems? there are millions of PS3 systems out there that have been purchased. So what if it hasn't sold the most? And yes even though there are no games that I like on the system there are more than 20 million people who are happy with it and over 100k that buy a new one every month. All this crying and fighting over numbers. The bashers and the whinners need to chill out.

    The system could be sold for $1 and it still is what it is.

    Posted: July 6, 2009 11:27 AM | Reply | Report
    Tmidiman
  • IcemanMX

    At this point, I would only be surprised if someone outside Sony thinks that the PS3 should maintain its current price or (dare I say) increase the price.

    -M

    Posted: July 6, 2009 11:28 AM | Reply | Report
    IcemanMX
  • r_pad

    @makaveli29 It's a blog genius. It's supposed to be opinionated. It's also supposed to have idiotic comments, so thank you for yours.

    Posted: July 6, 2009 11:43 AM | Reply | Report
    r_pad

Add a Comment

Limit 5,000 characters | 5,000 characters remaining

ADVERTISEMENT

Blog Tags

g4tv.com

Poll: What's Your Favorite Leftover Game?

Tip The Feed

Know of breaking news that should be on The Feed? Send us your “Tip” and we might post it.

Your Tip
Your Info
(Optional)
(Optional)

G4TV.com SMS News Alert

Get video game news alerts on your phone.
Text G4TV to 44636
Or enter your phone number:
 
T & C | Privacy | Cancel Alerts
Powered by 4INFO. Standard Messaging Rates or other charges apply. To Opt-out text STOP to 4INFO (44636). For more information text HELP to 4INFO (44636). Contact your carrier for more details.
Games
News
Videos
Features
Previews
Reviews
New Releases
Trailers
Cheats
TV Shows
Attack of the Show
X-Play
American Ninja Warrior
Human Wrecking Balls
Ninja Warrior
Cheaters
Cops
The International Sexy Ladies Show
Campus P.D.
Movies That Don't Suck
Web Soup
Heroes
LOST
Two Months. Two Million.
 
Cheat!
Code Monkeys
Duty Free TV
The Chaser's War on Everything
Unbeatable Banzuke
Totally Outrageous Behavior
Trigger Happy TV
Whacked Out Videos
Wired for Sex
Tech TV Vault
 
Schedule »
Channel Finder »
Web Shows
Sessler's Soapbox
The MMO Report
Feedback
Fresh Ink Online
First 15
The Electric Playground
Videos
Video Index
Viral Videos
Video Game Trailers
Tech TV Vault
 
Multiplex
PS3 Portal
Wii Portal
VOD
Podcasts
Mobile
Events
TGS
PAX 2009
GamesCom 2009
Blizzcon
Quakecon 2009
Comic-Con '09
E3 2009
GDC
DICE
CES
Community
Forums
Open Source with Neal Tiles
Cops 2.0
Video Viewer Mail