G4TV

Analyst firm Wedbush Morgan is predicting that Netflix has either already partnered or will partner with Microsoft to expand its online streaming capabilities soon.

This assumption is based on comments at a Wednesday Netflix analyst event suggesting the online video rental service’s focus on “internet-enabled video game consoles,” and a report in March in which a Netflix spokesman admitted that the company has recently polled its users on their potential interest in receiving streaming movie content via the Xbox 360. Plus, in its Q3 2007 call to analysts in October, Netflix said that it would consider delivering movies to its subscribers via internet-connected HD-DVD and Blu-ray devices, which include the Xbox 360 and PlayStation 3. Netflix has also been touting its upcoming “Watch Instantly” feature, which offers its free streaming service with its overall service package to DVD-by-mail subscribers.

So the cyber-writing is on the cyber-wall, so to speak…cyberly.

 
“While there are three such consoles, only one (Microsoft's Xbox 360) has a sufficiently large installed base to make sense from a streaming partnership with Netflix,” notes Wedbush Morgan’s Michael Pachter. “The competitive advantage of such an alliance is clear: Netflix customers who are Xbox Live members will have the ability to stream online content through their Xbox 360s directly to their televisions. The ability to do so is available without the Xbox 360, but requires a measure of technological sophistication and a high tolerance for failure. In our view, free streaming video is such a differentiated service, and Netflix can gain a competitive advantage by building an integrated product offering.”

Gamasutra.com: Netflix, Microsoft To Partner For Xbox 360 Video Delivery?

Comments

Add a Comment

Limit 5,000 characters | 5,000 characters remaining

ADVERTISEMENT

Blog Tags

g4tv.com

Poll: (SPONSORED) Which Energy drink works the FASTEST?

Tip The Feed

Know of breaking news that should be on The Feed? Send us your “Tip” and we might post it.

Your Tip
Your Info
(Optional)
(Optional)

G4TV.com SMS News Alert

Get video game news alerts on your phone.
Text G4TV to 44636
Or enter your phone number:
 
T & C | Privacy | Cancel Alerts
Powered by 4INFO. Standard Messaging Rates or other charges apply. To Opt-out text STOP to 4INFO (44636). For more information text HELP to 4INFO (44636). Contact your carrier for more details.
Games
News
Videos
Features
Previews
Reviews
New Releases
Trailers
Cheats
TV Shows
Attack of the Show
X-Play
American Ninja Warrior
Human Wrecking Balls
Ninja Warrior
Cheaters
Cops
The International Sexy Ladies Show
Campus P.D.
Movies That Don't Suck
Web Soup
Heroes
LOST
Two Months. Two Million.
 
Cheat!
Code Monkeys
Duty Free TV
The Chaser's War on Everything
Unbeatable Banzuke
Totally Outrageous Behavior
Trigger Happy TV
Whacked Out Videos
Wired for Sex
Tech TV Vault
 
Schedule »
Channel Finder »
Web Shows
Sessler's Soapbox
The MMO Report
Feedback
Fresh Ink Online
First 15
The Electric Playground
Videos
Video Index
Viral Videos
Video Game Trailers
Tech TV Vault
 
Multiplex
PS3 Portal
Wii Portal
VOD
Podcasts
Mobile
Events
TGS
PAX 2009
GamesCom 2009
Blizzcon
Quakecon 2009
Comic-Con '09
E3 2009
GDC
DICE
CES
Community
Forums
Open Source with Neal Tiles
Cops 2.0
Video Viewer Mail