About

Management

Neal Tiles
President

Neal Tiles joined G4 in September 2005 as president of the network. G4 - videogame tv – is the first and only 24/7 television network dedicated to all things videogames. The channel features original and acquired programming and reaches more than 53 million cable and satellite homes nationwide.

Prior to joining G4, Tiles was executive vice president, marketing for DIRECTV, Inc. and responsible for developing and executing all elements of customer communications for the satellite operator. During his tenure with the company, DIRECTV experienced a record year (2004) in terms of gross adds, net adds and industry leading churn and ARPU (average revenue per user).

Among his accomplishments at DIRECTV was the successful integration of all marketing initiatives under a single brand umbrella (“rethink TV”). This marked the first time in over six years that all communications, directed at both prospects and current customers, were leveraging the same brand benefit. Additionally, Tiles and his team were awarded with 39 PROMAX/BDA awards at the 2005 conference – the second most wins among all network and television providers from around the world.

Previously, Tiles was with FOX Sports as senior vice president, marketing, from 1997 to 1999 and executive vice president, FOX Sports Marketing Group, from 2000 to 2003. He was responsible for marketing and promoting both FOX Sports and FOX Sports Net and led strategies to maximize ratings for marquee network sports events such as the MLB Playoffs, NFL/Super Bowl, NASCAR and NHL. During his tenure, FOX was television’s highest-rated network for sports programming and FOX Sports Net launched the network’s largest programming initiative to date: “The Best Damn Sports Show Period.” Also during this time, FOX was honored with over 150 major advertising awards, among them 17 gold Clios and seven Gold Lions at the International Advertising Festival at Cannes. Included in his wins at Cannes was the 2001 “Grand Prix,” awarded to the best advertising campaign worldwide among 6,500 entries.

Additional professional experience includes positions as the director of advertising and program marketing at ESPN, account supervisor at BBDO New York, account executive at Foote, Cone & Belding in San Francisco and account executive at Young & Rubicam in New York.

Tiles earned his Bachelor of Science degree in Advertising/Marketing at Syracuse University.